About Us
With 25 years of hands-on experience in strategic marketing, Monica partners with life sciences, durable consumer goods, and B2B companies to unlock their products' full market potential. Her journey began in pharmaceuticals, where 15 years of witnessing healthcare challenges firsthand drove her to found solutions for fundamental unmet needs.
As a strategic advisor, she has guided Fortune 500 pharmaceutical companies, sustainable product ventures, and startups through critical market positioning decisions and strategic decision making. Her approach combines rigorous market analysis with deep human understanding, consistently helping teams transform complex innovations into clear value propositions that resonate with their audiences.
- Create clear, compelling product narratives that drive market adoption
- Develop practical growth strategies rooted in customer insights
- Implement AI solutions that enhance rather than replace human connection
- Build strong market positions in complex life sciences and B2B environments